Blends website redesign
About Blends
Blends is a retail store that specializes in footwear and streetwear. They have 5 store locations spread out in Southern California and a website. Their concept is to have a simple and unique shopping experience for consumers.
Project
Find a solution to improve the online shopping experience for customers trying to find and purchase new products.
Role
UX/UI Designer
Discovery
The Problem
The problem with the current layout is that it is not effective for quick purchases. Customers are spending valuable time navigating the product page to select a size, adding to cart, and checking out.
Why is this a problem?
For highly desired products, an individual has 2-3 minutes to effectively attempt to complete a purchase before the product is sold out. For Blends current product page, a user must go through a lot of steps to make a purchase.
Painpoints
User must scroll down page to find "Add to Cart" button
Difficulty finding new product
Hard to read content (font)
Small navigation icons
Humans competing with 'BOTS'
PERSONA
A proto-persona was created to identify key tasks as well as the desired emotional state for this journey.
Design Goals
Minimize the tasks required to select and purchase products
Build a mental model for quick purchasing
Improve site navigation
Improve visibility of site links
Reduce visual clutter
Wireframes
